A total solar eclipse is making its way across America in August 2017. Nebraska is right along the path of totality. What better place to see a cosmic event than in wide open plains of Nebraska?A digital marketing campaign focused around a new website was produced. Here you can see some ads and the initial website designs for NEclipse17.com
Facebook8,165,787 Impressions103,189 Website Clicks28,910 Total Page Likes$.28 Cost Per Click
Facebook Engagement111,936 People Talking About Eclipse Page43,201 Post Reactions17,664 Post Shares (Leading to FREE impressions)2,770 Post Comments
Investment was $3.51 per 1,000 Impressions.Content went viral with some ads having over 5,000 Shares.
Google4,662,231 Impressions75,399 Website Clicks$.25 Cost Per Click2.62% Click Through RateInvestment was $4.05 per 1,000 Impressions.
Click-through rate on Display Retargeting Ads was 9.19% (industry average is .15%)