Nebraska Eclipse 2017

A total solar eclipse is making its way across America in August 2017. Nebraska is right along the path of totality. What better place to see a cosmic event than in wide open plains of Nebraska?

A digital marketing campaign focused around a new website was produced. Here you can see some ads and the initial website designs for NEclipse17.com

Facebook
8,165,787 Impressions
103,189 Website Clicks
28,910 Total Page Likes
$.28 Cost Per Click

Facebook Engagement
111,936 People Talking About Eclipse Page
43,201 Post Reactions
17,664 Post Shares (Leading to FREE impressions)
2,770 Post Comments

Investment was $3.51 per 1,000 Impressions.Content went viral with some ads having over 5,000 Shares.

Google
4,662,231 Impressions
75,399 Website Clicks
$.25 Cost Per Click
2.62% Click Through Rate
Investment was $4.05 per 1,000 Impressions.

Click-through rate on Display Retargeting Ads was 9.19% (industry average is .15%)

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