Design leadership at the intersection of strategy, systems, and code.
I lead product design by linking long-term strategy with systems-minded execution. Whether defining product vision or collaborating directly in the codebase, I help cross-functional teams build thoughtful, scalable interfaces with rigor and purpose.
Selected Work
Clear Path to Convert
Iterative research to diagnose low conversion. The findings became a standardized, research-backed framework for high-converting user journeys across IBM.com.
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Mobile Optimization
Delivered final designs and specs to enhance the mobile experience of IBM.com, with direct development support for a fast, successful release.
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Product Overview Redesign
Iterative research across 7 design iterations and 71 participants to fix critically low engagement on IBM Product Overview pages — lifting use case engagement 61% and information recall 24%.
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Travefy
Built a component-based, themed website builder to replace existing agent sites — helping independent travel contractors stay online through the COVID-19 lull.
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Blaze Retail
Led design of the flagship POS and e-commerce platforms for a leading cannabis technology company — user-centric, operationally efficient, and unified under one design system.
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McKissock Design System
Built a comprehensive style guide to unify inconsistent visuals and bring ADA-compliant accessibility to a SaaS learning platform serving millions of licensed professionals.
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